Websites & local SEO · Scottish trades
I'm Zak, a working electrician, and I do two jobs for trades across Scotland. No website? I'll build you one that's made to be found. Got a website but the phone's quiet? I'll get you showing up on Google Maps, collecting reviews and getting named in AI search. Either way, the goal is the same: more calls.
Covering all of Scotland · Or just ring me: 07926 037657
A real fix, on a real firm
3 results for “joiner near me”
Corrievale Joinery — Motherwell
Blackwood & Sons Carpentry
Thistledown Fitted Interiors
What I do
Most trades need one of these, and plenty end up with both. Pick the one that sounds like you.
For firms with no website, just a Facebook page, or a site that's past saving.
For firms with a website that looks fine, but the phone isn't ringing.
Not sure which you need? Send me your web address, or tell me you haven't got one, and the free snag list will tell you.
Get found · What I keep finding
Every one of these firms had a website and great reviews, and every one was losing calls to worse firms over one fixable thing. A new website wouldn't have fixed any of them. That's what the Get found side is for. These are real examples from firms I've looked at recently.
A builder near Falkirk with a website and 77 reviews at a straight five. The phone number appears on the contact page and nowhere else. It isn't in the header, the footer or a single service page.
A window firm with 290 five-star reviews, whose website says "our website is currently under construction". It has said that for a while.
A firm advertising garage conversions across four towns, with no page for garage conversions in any of them. There was nothing for Google to show.
Build it · The obvious question
You could, and you'd get a website. But a website on its own doesn't make the phone ring. What gets you calls is showing up on Google Maps for your trade in your towns, having more good reviews than the firm next to you, and keeping all of it current. That part takes time every month, and you're on the tools.
Build it · Work I've done recently
I built both of these this year, and both are live and taking enquiries. One of them is my own electrical business. I did it for myself first.
Rewiring, fault finding, consumer units and inspection & testing for homes across North Lanarkshire.
Call for a quoteBuilt and run alongside this one, with a Google Business Profile, a one-page site and tap-to-call. It's the same setup I'd give you.
Fitted kitchens, staircases, doors and general carpentry across Lanarkshire. One tradesman, no subcontracting.
Text for a quoteHe went from Instagram only to a real site, with real job photos, a rebuilt logo and a quote form that texts him directly.
Yours would be built the same way, for the trade you actually do. It won't be a template with your logo dropped on top.
Sixteen seconds
Somebody in your area picks up their phone and searches for the exact thing you do. Three firms come back. If you're not one of them, the job is gone before your phone has a chance to ring.
The order of works
Need a website? First Fix builds it. Already got one? First Fix keeps it and sorts the Google side. After that, one monthly plan keeps you found. The prices are fixed and written down.
Where you're losing calls right now, and what to fix first. No website? I'll check your Google listing instead.
Back within 48 hours. Yours to keep, whether you use me or not.
Everything set up properly, once. A new site built, or your current one kept and fixed.
£295 with a monthly plan. Half up front, half when it goes live.
Local SEO every month: keeps you found and the reviews coming in.
6-month minimum, then month to month.
For firms who want to own their area.
Setup included. 6-month minimum, then month to month.
That's Second Fix for a full year. Work out what one decent job is worth to you, whether it's a rewire, a kitchen, a roof or a boiler. If this brings in one extra job a year, it has paid for itself, and everything after that is profit.
Who I work with
I work with any trade, anywhere in Scotland, whether you need a website built or the one you've got found. These are the trades I know best, and each one gets found differently.
Rewires, EICRs, consumer units, EV chargers. Where your SELECT or NICEIC number should sit.
Websites & SEO for electricians → 02Kitchens, staircases, doors, extensions. Why your photos are worth more than any copy.
Websites & SEO for joiners → 03Boilers, bathrooms, emergencies. Winning the 9pm "burst pipe near me" search.
Websites & SEO for plumbers → 04Repairs, re-roofs, flat roofs. Beating the cowboys who live on Facebook ads.
Websites & SEO for roofers → 05Extensions, garden walls, repointing. Winning the homeowner jobs, not just the builder's subbie work.
Websites & SEO for bricklayers → 06Skimming, re-plastering, rendering. Getting the customers who care about the finish.
Websites & SEO for plasterers →
Who you're dealing with
I'm Zak. I'm a working electrician based in Motherwell, doing domestic rewires, EICRs and the usual. I started Pearsn because I got sick of watching good firms get beaten online by outfits half as good on the tools. My job is simple: get you in front of more of the people searching for exactly what you do, so they call you and not the next name down the list.
So when I write your rewire page, I know what a rewire actually is. I know first fix comes before plaster, that nobody's answering the phone at half four on a roof, and that a building warrant isn't building regs.
You'll deal with me from start to finish. Nobody passes you to an account manager, because there isn't one.
Straight up
Straight answers
Both. If you haven't got a website, I build one that's made to be found. If you have, I keep it and do the local SEO: Google Maps, your Google profile, reviews, pages for your jobs and towns, and AI search.
Most firms end up with both: the site built once, then kept found with a monthly plan.
Usually not. Most sites I look at don't need replacing. They need the right pages, a tappable phone number and a properly set-up Google profile.
If yours really is past saving, the snag list will say so. Otherwise, I keep it and fix what's costing you calls.
With Pearsn, it's £595 for a five-page site and a properly set-up Google profile. Or it's £295 plus £129 a month if you want it looked after and kept bringing in calls.
The monthly plan covers hosting, Google posts, review follow-ups, changes and a monthly report. Full Rewire is £299 a month with setup included. Prices are fixed and there's no VAT on top.
Yes. Plenty of the trades I work with start with nothing but a Facebook or Instagram page. I build a 5-page site for your trade and your towns as part of First Fix, and set up your Google profile at the same time.
It's £595 one-off, or £295 with a monthly plan. You own the site and the domain from day one. Send me your trade and towns and I'll get back to you with a plan.
You can, and you'll get a website. What you won't get is the part that brings calls: showing up on Google Maps in your towns, collecting reviews and keeping it all current.
That's an hour or two of fiddly work every month, which is exactly what most trades never get round to. You're paying me for the calls, not the site.
Google profile and review changes usually start to show within about 30 days. New pages take longer, typically two to three months, to settle in the results.
You get a report every month, so you can see whether it's moving and not just take my word for it.
Yes. The domain, the site and the Google Business Profile are all in your name.
If you ever leave, I'll hand over the site files and you keep everything. Nothing is held hostage.
It goes month to month, and you can cancel whenever you like.
The six-month minimum is there because Google needs that long to show what the work is doing. Judging it after six weeks wouldn't be fair to either of us.
Word of mouth still Googles you before they ring. If they can't find you, or they see three reviews next to a competitor's forty, plenty of them ring the other number.
If you're fully booked and happy, the snag list will tell you that too. It's free.
No. I'm based in Motherwell and work with trades anywhere in Scotland. All of it is done online and over the phone, so distance doesn't matter.
Very little. It's a 15-minute call about the jobs you want more of and the towns you cover, some photos of your work from your phone, and access to your Google profile.
I do the rest and send you everything to check before it goes live.
Got a site? Send it over and I'll show you where you're losing calls. It's free with no obligation, and you keep the list either way. If there's nothing much wrong, I'll tell you that too.
It comes straight to Zak. No newsletter, no sales sequence, and your details aren't passed on.